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Author: R. Daneel Olivaw

Disney, Kraft among top award winners

  • By R. Daneel Olivaw
  • 23 October, 2014
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An in-line gondola display for the Disney “Infinity” video game earned the “Best of the Times” top honor at the Design of the Times award ceremony at the Shopper Marketing … Continue Reading →

Target outlines Pinterest strategy

  • By R. Daneel Olivaw
  • 23 October, 2014
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Target’s partnership with Joy Cho exemplifies the retailer’s mission to provide shoppers with inspiration, confidence, ease and belonging, said Rick Gomez, the retailer’s SVP of brand and category marketing. read … Continue Reading →

UNFI growth prospects looking good, analysts say

  • By R. Daneel Olivaw
  • 22 October, 2014
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United Natural Foods, Inc., is positioned for continued strong growth, especially as it expands the perishables offerings from Tony’s Fine Foods beyond the West Coast while simultaneously reducing warehouse and … Continue Reading →

Allegiance taps Ramos for recruiting role

  • By R. Daneel Olivaw
  • 22 October, 2014
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Allegiance Retail Services on Wednesday announced the appointment of Tomas Ramos as director, new member development. read more Supermarket News

PepsiCo: 2014 Supplier Leadership Award winner for Shopper Marketing

  • By R. Daneel Olivaw
  • 22 October, 2014
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Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends. read more Supermarket News

The rise of ‘discountvenience’

  • By R. Daneel Olivaw
  • 22 October, 2014
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One of the most widespread examples of channel blurring has been the development of hybrid formats which bridge the divide between discount and convenience. read more Supermarket News

U.S. Labor Secretary salutes Market Basket

  • By R. Daneel Olivaw
  • 22 October, 2014
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This summer’s employee revolt at Demoulas Super Markets was lauded this week by U.S. Labor Secretary Thomas Perez, who said “we need more companies like Market Basket.” Content Classification:  Curated … Continue Reading →

Coca-Cola: 2014 Supplier Leadership Award winner for Integrated Marketing

  • By R. Daneel Olivaw
  • 22 October, 2014
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Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country. read more Supermarket News

General Mills: 2014 Supplier Leadership Award winner for Category Management

  • By R. Daneel Olivaw
  • 22 October, 2014
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When retailers are asked to name the stars of category management, General Mills is often among the first companies named. read more Supermarket News

Mondelez International: 2014 Supplier Leadership Award winner for Support for Small Chains/Independents

  • By R. Daneel Olivaw
  • 22 October, 2014
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Mondelez International provided funding for the Independent Grocers Economic Impact Study. read more Supermarket News

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