Shifting away from a points-based loyalty program to digital coupons has enabled SpartanNash to engage more shoppers, Linh Peters, VP of marketing, said at the Shopper Marketing Conference & Expo … Continue Reading →
According to Reuters, the United States faces potential trade sanctions from Canada and Mexico after the World Trade Organization (WTO) ruled on Oct. 20 it had failed to bring its … Continue Reading →
At a recent kick-off event attended by about 75 customers at its flagship R&D center in Bridgewater, N.J., Ingredion unveiled its ‘Idea Labs’ concept—a global network of 24 innovation centers … Continue Reading →
Walmart is pleased with initial test results from its just-launched grocery pickup concept. read more Supermarket News
A study published in the Journal of Food Science shows that consumers look for color and texture when selecting fresh tomatoes. IFT Daily News
Chiquita Brands International Inc. has announced that its Board of Directors, after careful consultation with its legal and financial advisors, unanimously determined that the offer from the Cutrale Group and … Continue Reading →
The case for in-store tracking could start with the Facebook Safety Check, which takes potentially sensitive data that Facebook already has and uses it to let friends and family know … Continue Reading →
Walgreens is leveraging digital coupons to transform the in-store experience. read more Supermarket News
Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights. read more Supermarket News
Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo. read … Continue Reading →
