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Tag: willing

Consumers may be willing to pay more for ‘all-natural’ labeled foods

  • By R. Daneel Olivaw
  • 1 March, 2017
  • No Comments

A study published in the Journal of Food Science suggests that expectations of product quality, nutritional content, and the amount of money consumers were willing to pay increase when consumers … Continue Reading →

Consumers may be willing to pay more for recognizable ingredients

  • By R. Daneel Olivaw
  • 5 January, 2017
  • No Comments

Nearly three-quarters of consumers are happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust, according to new research commissioned … Continue Reading →

Consumers are willing to spend more on healthy, artisan foods, beverages

  • By R. Daneel Olivaw
  • 19 April, 2016
  • No Comments

IRI has introduced a new quarterly Consumer Connect survey to gauge consumers’ financial confidence and understand how their financial situation is impacting the way they shop for, purchase, and consume … Continue Reading →

Survey: Consumers willing to pay more for local

  • By R. Daneel Olivaw
  • 5 May, 2014
  • No Comments

One-third of consumers — compared with less than one-quarter in 2013 — said they would pay 10% more for local food, according to a recent survey from A.T. Kearney. read … Continue Reading →

Healthy Snackers Willing to Pay More

  • By R. Daneel Olivaw
  • 27 September, 2013
  • No Comments

CHICAGO — Healthy-snacking consumers will pay more for snacks they perceive as healthier, according to a study from market research company Lab42. read more Supermarket News

Consumers willing to spend more for sustainable packaging

  • By R. Daneel Olivaw
  • 19 February, 2013
  • No Comments

When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. IFT Daily News

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