Coca-Cola Ties Pricing to Temperature
CHICAGO — A shopper-marketing campaign connecting beverage pricing to the outside temperature helped Coca-Cola build market share in Spain. read more Supermarket News
Tag: Ties
Wegmans Ties Sustainability to Consumer Trust
WASHINGTON — Building consumer trust in a brand’s integrity is the best way to overcome confusing messages about sustainability, according to Jason Wadsworth, sustainability coordinator, Wegmans Food Markets, Rochester, New … Continue Reading →