Speaker addresses omnichannel shoppers
Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo. read … Continue Reading →
Tag: Speaker
Fewer than 2% of retail CEOs are women: FMI Connect speaker
While the overall retail workforce is split between women and men, women are vastly under represented in leadership positions, according to research shared at the FMI Connect session “Leveraging Women’s … Continue Reading →
Fewer than 2% of retail CEOs are women: speaker
While the overall retail workforce is split between women and men, women are vastly under represented in leadership positions, according to research shared at the FMI Connect session “Leveraging Women’s … Continue Reading →
Social media informs 7-Eleven strategy for exclusive lemonade: Speaker
When market data indicated that lemonade consumption was on the rise, particularly among those under 18, 7-Eleven took to social media to investigate the trend. read more Supermarket News
Social media critical to marketing strategy: Speaker
Social media is an increasingly important part of marketing, and retailers need to make the most of their efforts, said a speaker Tuesday at the National Confectioners Association’s Sweets & … Continue Reading →
More Latinas seek convenience in meal prep: Speaker
Hispanic women today no longer make everything from scratch, so they are looking for more convenience, a Hispanic consultant told an audience at the Sabor Latino trade show Wednesday. read … Continue Reading →
CPG’s lack most accurate Hispanic data: Speaker
The ability of manufacturers to develop promotions aimed directly at Hispanic consumers is being hindered by a lack of reliable sales information on what those consumers are actually buying — … Continue Reading →
Speaker: Ecommerce can’t be ignored
About 20% of retailers and manufacturers are heavily invested and involved in ecommerce, according to an Etailing Solutions survey. Publication Info read more Supermarket News
Retailers can avoid security breaches, speaker tells NGA
The kind of security breach experienced by Target Corp. should never happen to independent retailers, the president and CEO of Mollie Stone’s Markets, Palo Alto, Calif., told the National Grocers … Continue Reading →
Using digital media no longer a choice, NGA speaker says
Mobile and social media are merging technologies that need to be part of an overall strategy, not a separate course of action, the author of “Socialnomics” told the National Grocers … Continue Reading →