‘Omnichannel shoppers’ are the best and worst
By Brian DeLong Understanding how your targets behave in their omnichannel world is the insight that transforms brand positioning into brand relevance, and into conversion. read more Supermarket News
Tag: Shoppers
The Lempert Report: Socially conscious shoppers (video)
Supermarket Guru Phil Lempert says it seems more and more that consumers are taking on the role of the socially conscious buyer more seriously. read more Supermarket News
Wegmans heeds shoppers’ sunscreen warnings
Wegmans is taking safety precautions with its newly launched private label sunscreen pouches on the advice of shoppers, according to a Fresh Stories blog post by Mary Ellen Burris, Wegmans’ … Continue Reading →
Shoppers seek grocery apps that provide solutions
Retailers have the opportunity to tailor their mobile apps to meet the needs of different shopper segments, according to Nancy Childs, a professor of food marketing at St. Joseph’s University … Continue Reading →
IDDBA 2014: Go bold when marketing to male grocery shoppers
Food retailers should stick to bold colors and simple fonts when trying to make products appeal to men, said Bill Klump, chairman of the board of IDDBA. Total Access read … Continue Reading →
The Lempert Report: Shoppers look to healthy options (video)
A recent International Food Information Council Foundation survey shows that the number of Americans considering health when purchasing foods and beverages rose 10% from 2012 to 2014. read more Supermarket … Continue Reading →
Get creative to engage shoppers with social media
Despite the widespread capabilities of the social web, supermarket shoppers so far seem very limited in how they use any of the platforms for any activities around purchasing or meal … Continue Reading →
Big Y helps shoppers retire flags
Big Y is collecting worn, torn, faded and badly soiled American flags for proper retirement in honor of Flag Day, through June 11. read more Supermarket News
Healthfulness influencing more shoppers: IFIC
The number of Americans considering healthfulness when purchasing foods and beverages rose 10 points this year, according to a survey by the International Food Information Council Foundation (IFIC). read more … Continue Reading →
Chicago shoppers turn out for Fresh Thyme debut
The first location of the natural and organic startup Fresh Thyme Farmers Market opened its doors in Mount Prospect, Ill., on April 23. read more Supermarket News