Effie Awards Honor Shopper Marketing Campaigns
SCHAUMBURG, Ill. — The 2013 Shopper Marketing Effie award winners were honored last night during the second day of the Shopper Marketing Summit. read more Supermarket News
Tag: Shopper
Tweets From Shopper Marketing Summit: Day 1
Attendees have taken to the Path to Purchase Institute’s Shopper Marketing Summit — and Twitter — with zeal. Tweets embedded below spotlight some show highlights from day one. SN Social … Continue Reading →
The Future of Shopper Marketing
Peter Hoyt, the Path to Purchase Institute’s executive director and chief executive officer, discusses some of today’s shopper marketing trends. read more Supermarket News
Shopper Marketing Summit 2013: Get the Show Daily
Click here to sign up for the daily e-newsletter SN is publishing during the Shopper Marketing Summit,April 8-10. Total Access read more Supermarket News
SN to Publish Shopper Marketing Show Daily
CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Summit, to be held April 8-10 in Schaumburg, Ill. read more Supermarket News
Meijer Double Matches Shopper Donations
GRAND RAPIDS, Mich. — Meijer will double match customers $ 10 Simply Give donations — giving an additional $ 20 for every $ 10 donated — April 12 -13 to … Continue Reading →
Metro Personalizing All Shopper Interactions
MONTREAL — Metro Inc. here, in partnership with Dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” … Continue Reading →
Coca-Cola Co. Creates Shopper Marketing Solutions in Innovation Center
ATLANTA — Coca-Cola Co. takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read more … Continue Reading →
The Coca-Cola Company Creates Shopper Marketing Solutions in Innovation Center
ATLANTA — The Coca-Cola Company takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read … Continue Reading →
Shopper Insights: Procter & Gamble
Procter & Gamble redesigned Wal-Mart’s Swiffer aisle to improve the shopping experience, earning SN’s Supplier Leadership Award for Shopper Insights. read more Supermarket News