Big Data drives Safeway’s shopper connections
Safeway is using Big Data to build closer relationships with some 30 million customers, Keith Colbourn, SVP, loyalty and analytics, said during a panel discussion on Big Data at the … Continue Reading →
Tag: Shopper
The Lempert Report: Engaging the Hispanic Shopper (Video)
The industry as a whole could use more insights to tap into an anticipated $ 1.5 trillion of Hispanic buying power by 2015. read more Supermarket News
Mars Chocolate N.A./Wrigley: 2013 Supplier Leadership Award Winner for Shopper Insights
Mars Chocolate North America and Wrigley leveraged the global resources of parent company Mars Inc. to develop strategic front-end recommendations based on shopper insights. read more Supermarket News
Shopper Expo Tweets: QR Codes on Their Way Out?
Shopper Marketing Expo attendees are tweeting insights from the show sessions — whether it’s information about retailer apps, QR codes, or advertising by invitation. SN Social read more Supermarket News
Speaker: The Emotional Side of Shopper Behavior
CHICAGO — The industry doesn’t fully understand how deeply emotional shopper behaviors are, says Christopher Brace, founder of consulting firm Shopper Intelligence. read more Supermarket News
Shopper Summit Tweets From Chicago
Tuesday was the first day of the Shopper Marketing Expo held at Chicago's Navy Pier, and attendees have been sharing insights from the conference with all their virtual best friends … Continue Reading →
Amazon’s Impact on Shopper Marketing
As a shopper marketer, where should you be investing your digital dollars? Industry Voices read more Supermarket News
SN to Publish Shopper Marketing Expo Daily
CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Expo here on Oct. 8-10. read more Supermarket News
Shopper Sentiment Improves: Report
CHICAGO — Consumer sentiment around grocery shopping is improving, driven by an uptick in the outlook of Millennials, according to the latest quarterly MarketPulse report from Information Resources Inc. read … Continue Reading →
Effie Awards Honor Shopper Marketing Campaigns
SCHAUMBURG, Ill. — The 2013 Shopper Marketing Effie award winners were honored last night during the second day of the Shopper Marketing Summit. read more Supermarket News