Retail Feedback Group’s national study of supermarket shoppers, the 2014 U.S. Supermarket Experience Study, asked shoppers to rate their primary supermarket’s performance on a number of “trust issues.” Industry Voices … Continue Reading →
Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends. read more Supermarket News
Meet the Apple-Ahhh-Rita. A twist on the popular appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime. read more Supermarket News
Fresh & Easy is making progress as it seeks to reposition itself to appeal to a broader range of shoppers, the company told SN. read more Supermarket News
The trend toward healthier eating is making product attributes more powerful than brands, favoring specialty retailers with deeper selections of such items and a staff knowledgeable about them. read more … Continue Reading →
Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony March 25 at the Path to Purchase Institute’s … Continue Reading →
The Shopper Marketing Summit conference in Schaumburg, Ill. wrapped up today, but not before marketing executives shared education session insights on Twitter. SN Social read more Supermarket News
With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it’s not surprising that the conference has led to a vibrant discussion on Twitter. Here … Continue Reading →
Retailers should embrace mobile technology to make it convenient for consumers to access meal planning information, said speakers during “The Future of Mobile: Influencing the Path to Purchase” session at … Continue Reading →
The Path to Purchase Institute’s annual Shopper Marketing Conference & Expo, including the Design of the Times Awards Competition recognizing the most inspiring and creative in-store activation tactics and campaigns. … Continue Reading →
