Sesame

PMA, Sesame Street toolkit gives retailers free marketing resource

By R. Daneel Olivaw
31 March, 2014
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PMA and Sesame Workshop on Monday announced a new initiative to give retailers free marketing tools to encourage children and their families to eat more fresh produce. Publication Info read … Continue Reading →

Industry Partners to Promote Produce With Sesame Street Characters

By R. Daneel Olivaw
30 October, 2013
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WASHINGTON, D.C. — Starting in 2014 Produce Marketing Association growers, suppliers and retailers will be able to use Sesame Street characters to encourage children to eat produce without a licensing … Continue Reading →