privacy

Loyalty Members Want Personalization, Privacy

By R. Daneel Olivaw
28 October, 2013
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CHICAGO — Though loyalty cardholders seeks personalization, privacy is among the factors weighed by those considering whether to join, with nearly one-third (32%) believing that their privacy is an important … Continue Reading →

Data Deluge Creates Privacy Issues

By R. Daneel Olivaw
22 October, 2012
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With an increasing volume of information available, when does collecting personal data for marketing purposes become an invasion of privacy? read more Supermarket News

Do you think that “Big Data” — the accumulation of consumer data derived from shopping history, online activity, social media, mobile location, etc — represents largely a boon for retailers or more of a threat to consumer privacy, or some of both?

By R. Daneel Olivaw
19 October, 2012
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Boon Threat Both Neither Supermarket News

Do you feel that the privacy and data security of mobile, social media and other digital applications have been adequately addressed?

Yes, they are under control They are largely OK but need some improvement They leave a great deal to be desired Supermarket News