The Institute of Food Technologists (IFT) has joined with organizations representing 100,000 scientists and health professionals to unveil a framework for food, nutrition, and health research involving public-private partnerships. IFT … Continue Reading →
At this year’s Shopper Marketing Conference & Expo, Chris Almeida, Safeway’s VP of shopper marketing, core business and loyalty, will discuss tips for creating a successful partnership between brands and … Continue Reading →
CHICAGO — Sharing knowledge and objectives is to a successful retailer-manufacturer collaboration, Jocelyn Wong, chief marketing officer, Family Dollar, said in a session yesterday at the Shopper Marketing Expo. read … Continue Reading →
PHILADEPLHIA — The magazine industry aims to jumpstart sales at supermarkets by advocating for data-driven partnerships and focusing on innovative product launches, according to top publishing executives at a retail … Continue Reading →
ORLANDO, Fla. — Hy-Vee teamed with the Wisconsin Milk Marketing board to train store personnel and develop some creative promotions that moved 20 tons of cheese from one small supplier, … Continue Reading →
The retail landscape is transforming so quickly that we increasingly need new ways to describe it. In addition to discussing multichannel retailing, now there’s a new term, Omnichannel retailing, to … Continue Reading →
