Speaker addresses omnichannel shoppers
Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo. read … Continue Reading →
Tag: ‘Omnichannel’
‘Omnichannel shoppers’ are the best and worst
By Brian DeLong Understanding how your targets behave in their omnichannel world is the insight that transforms brand positioning into brand relevance, and into conversion. read more Supermarket News
Building Omni-Channel Success with CPG Product Content
Join us for a webcast on September 12 to hear Consumer Goods Technology moderate a discussion on how CPG manufacturers and retailers can transform product content processes to create a … Continue Reading →
‘Omnichannel’ World Will Transform Partnerships
The retail landscape is transforming so quickly that we increasingly need new ways to describe it. In addition to discussing multichannel retailing, now there’s a new term, Omnichannel retailing, to … Continue Reading →