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Tag: Mobile

Do you think that “Big Data” — the accumulation of consumer data derived from shopping history, online activity, social media, mobile location, etc — represents largely a boon for retailers or more of a threat to consumer privacy, or some of both?

  • By R. Daneel Olivaw
  • 19 October, 2012
  • No Comments

Boon Threat Both Neither Supermarket News

Do you feel that the privacy and data security of mobile, social media and other digital applications have been adequately addressed?

  • By R. Daneel Olivaw
  • 5 October, 2012
  • No Comments

Yes, they are under control They are largely OK but need some improvement They leave a great deal to be desired Supermarket News

Walgreens to Launch Mobile Rewards Program

  • By R. Daneel Olivaw
  • 7 September, 2012
  • No Comments

DEERFIELD, Ill. — Walgreens has opened the online enrollment period for its new customer loyalty program called Balanced Rewards. read more Supermarket News

Merchants Group to Develop Mobile Payment

  • By R. Daneel Olivaw
  • 15 August, 2012
  • No Comments

DALLAS – A group of merchants, including Wal-Mart Stores, Target, Publix Super Markets and Hy-Vee, announced today that it has formed a company to develop a mobile-payment platform with customizable … Continue Reading →

Kraft Foods Foundation launching more mobile pantry vehicles

  • By R. Daneel Olivaw
  • 3 August, 2012
  • No Comments

Kraft Foods Foundation and Feeding America are rolling out 10 new mobile pantry vehicles to reach those hardest hit with food insecurity—African-American and Latino populations. IFT Daily News

Latest Mobile App Rollouts Raise In-Store Stakes

  • By R. Daneel Olivaw
  • 30 July, 2012
  • No Comments

In late 2010 SN published a survey that found only 6% of consumers were actively using smartphones while shopping (for lists, coupons, etc). That result would be unthinkable today. Viewpoints … Continue Reading →

Supervalu Partners With Mobile Coupon Provider

  • By R. Daneel Olivaw
  • 24 July, 2012
  • No Comments

MINNEAPOLIS — Supervalu here is partnering with Yowza!! to offer a mobile couponing application to its more than 1,900 independent customers at the point of purchase. read more Supermarket News

2012 Power 50: No. 45 The Mobile Consumer

  • By R. Daneel Olivaw
  • 20 July, 2012
  • No Comments

It is hard to overstate the impact that mobile consumers — users of smartphones, who now represent more than half of all cell phone users, according to Nielsen — are … Continue Reading →

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