The Millennial generation is “completely up for grabs” when it comes to choosing its patterns, including shopping choices, according to a presentation by Jason Dorsey, an author and business executive … Continue Reading →
Millennial Men are using their digital smarts to get more involved in family shopping. So should retailers focus on men? Not so fast! To exclude women altogether is a mistake. … Continue Reading →
Millennials have been characterized as young, unattached and still living with mom and dad, but 10.8 million U.S. households are headed by Americans ages 24 to 35 who are parents … Continue Reading →
SymphonyIRI’s Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of … Continue Reading →
