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Tag: Message

Food Lion Tweaks Brand Message

  • By R. Daneel Olivaw
  • 12 August, 2013
  • No Comments

BRUSSELS — Now that Delhaize has nearly completed the repositioning of its Food Lion stores, the company is crafting a new message around the revamped chain. read more Supermarket News

Danny Wegman’s Urgent Message on Health Initiatives

  • By R. Daneel Olivaw
  • 4 February, 2013
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Danny Wegman is a CEO frustrated over worsening national trends and passionate about his company’s solutions. Viewpoints read more Supermarket News

Dillon Closes Midwinter With Leadership Message

  • By R. Daneel Olivaw
  • 23 January, 2013
  • No Comments

SCOTTSDALE, Ariz. — Kroger’s Chairman and CEO David Dillon was given the stage for the final presentation at FMI Midwinter Tuesday, and he used the opportunity to offer leadership advice … Continue Reading →

Stanford Report Helps the Organic Message

  • By R. Daneel Olivaw
  • 13 September, 2012
  • No Comments

Selling organic requires food retailer to talk about terms that aren’t part of their everyday lexicon: Less, Fewer and Without. Refresh read more Supermarket News

Organic’s Missing Message

  • By R. Daneel Olivaw
  • 4 September, 2012
  • No Comments

Perhaps that is the missing piece here. The health element of organic consumption isn’t straight nutrition. Refresh read more Supermarket News

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