Retailers Urged to Make Social Media Plans
LAS VEGAS — Social media is “the new world order of how we communicate,” so independents have to make plans for how they’ll participate, Dennis Host, director of marketing, Coborn’s, … Continue Reading →
Tag: Media
FMI Midwinter Social Media Roundup: Day 2
Monday’s FMI Midwinter show was packed with educational sessions and events such as a panel on Hurricane Sandy, the SN Marketer of the Year presentation, educational workshops for independents and … Continue Reading →
FMI Midwinter Social Media Roundup: Day 1
Below are some highlights from the Twitter conversation about the FMI Midwinter Executive Conference. The show started today with several events including the GMA Chairmen’s Lecture and the Industry Collaboration … Continue Reading →
Import of Social Media Trumps ROI: Speakers
NEW YORK — It is important for businesses to be engaged with social media, even if they can’t measure an immediate return on their investment, according to retail speakers at … Continue Reading →
Hy-Vee in Command From Social Media War Room
A quick-response operation closely links social media and customer service. Viewpoints read more Supermarket News
The Three “I”s of Visual Social Media
As Pinterest, Facebook, Instagram and YouTube lead the rising trend toward content visualization, food has become a popular category for people to consume and create content around. SN Social read … Continue Reading →
Retailers Promote Produce Online With Visual Media
Through visual social media — web and mobile platforms that emphasize photos and videos — retailers are connecting with customers in new ways. read more Supermarket News
New Media Marketing: General Mills
General Mills’ Progresso team used QR codes to provide shoppers immediate access to weeknight recipes for its new Recipe Starters cooking sauces, winning SN’s Supplier Leadership Award for New Media … Continue Reading →
Social media may generate false controversy over food/health topics
KDPaine & Partners LLC, a social media and communications measurement firm, has announced the findings of a study examining debates of controversial health subjects on social media sites. IFT Daily … Continue Reading →