Frito-Lay: 2014 Supplier Leadership Award winner for New Media Marketing
In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. read more Supermarket News
Tag: Media
Use social media to strengthen loyalty
The power of social media lies in its ability to connect and strengthen relationships — the “social” rather than the “media.” read more Supermarket News
Hy-Vee teases new cupcakes on social media
To build anticipation for its new line of gourmet cupcakes that debuted today, Hy-Vee posted photos on social media earlier this week asking customers to guess the flavors. Content Classification: … Continue Reading →
Social media, grassroots, research propelled Atlanta openings: Sprouts
Connecting with consumers through social media, grassroots efforts and extensive research helped propel the entry of Sprouts Farmers Market into Atlanta, company officials told investors. read more Supermarket News
Video: Golub discusses ‘how social media has changed the world’
Jerry Golub, president and CEO of Price Chopper Supermarkets, previews the FM Connect workshop “Consumer Engagement Social Studies: Forging Web-Enhanced Shopper Relationships.” read more Supermarket News
Social media informs 7-Eleven strategy for exclusive lemonade: Speaker
When market data indicated that lemonade consumption was on the rise, particularly among those under 18, 7-Eleven took to social media to investigate the trend. read more Supermarket News
Retailers build excitement for summer on social media
Now that the weather is warming in most parts of the country, consumers are giddy with the impending Content Classification: Curated SN Social read more Supermarket News
Get creative to engage shoppers with social media
Despite the widespread capabilities of the social web, supermarket shoppers so far seem very limited in how they use any of the platforms for any activities around purchasing or meal … Continue Reading →
Social media critical to marketing strategy: Speaker
Social media is an increasingly important part of marketing, and retailers need to make the most of their efforts, said a speaker Tuesday at the National Confectioners Association’s Sweets & … Continue Reading →
The Lempert Report: Whole Foods exemplifies use of social media (video)
Whole Foods is far ahead of the pack in terms of customer engagement via social media. read more Supermarket News