From Wal-Mart to Walgreens, Avoiding the Dangerous ‘T’ in Shopper Marketing
T” is the temptation to grab short-term sales lifts over deeper approaches. Viewpoints read more Supermarket News
Tag: Marketing
More Retailers Take Shopper Marketing Reins
SKOKIE, Ill. — Retailers are taking more ownership of shopping marketing activities once considered the province of brands, according to Peter Hoyt, executive director and chief executive officer, Path to … Continue Reading →
Boys Club: Marketing to Male Shoppers
With shaving supplies merchandised amidst TVs tuned to Monday night football and mouth-watering tailgate displays, retailers are catering to the no-nonsense shopping style of men at a time when 31% … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Julie Your Location: Atlanta, GA How do shopper and digital marketing intersect? Status: Accepted Answer: Emerging shopper technologies are not an end unto … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Aaron Your Location: Macon, GA How can manufacturers help retailers achieve their shopper marketing objectives? Status: Accepted Answer: True shopper marketing involves collaboration … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Roy Your Location: Omaha, NB Why is shopper marketing one of the most relevant initiatives in retailing today? Status: Pending Answer: Industry data … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Roy Your Location: Omaha, NB Why is shopper marketing one of the most relevant initiatives in retailing today? Status: Pending Answer: Industry data … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Debbie Your Location: Seattle, WA What trends are emerging in shopper marketing and how can they be used to leverage sales? Status: Pending … Continue Reading →
Shopper Marketing
Writer Info Your Email: yury.rush@penton.com Your Name: Jeff Your Location: Dallas, TX Ask the Expert: Shopper Marketing What indicators should I consider before instituting a shopper marketing initiative? Status: Pending … Continue Reading →
Director of Retail Shopper Marketing
Director of Retail Shopper Marketing read more Supermarket News