Retailers have to make digital communications part of your shopper marketing plan to reach 180° of the 360° of touchpoints. This particularly applies to three big platforms: the Internet, social … Continue Reading →
ATLANTA — Coca-Cola Co. takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read more … Continue Reading →
ATLANTA — The Coca-Cola Company takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read … Continue Reading →
ANAHEIM, Calif. — Several panels at the Produce Marketing Association’s Fresh Summit Convention and Expo here addressed how retailers and brands can communicate with different age groups. read more Supermarket … Continue Reading →
Yes — It would help fund research and consumer education No — It burdens farmers and manufacturers with additional fees Supermarket News
Starting out as a straightforward plan to promote back-to-school meals, the Meal Maker Challenge has quickly grown to become an August tradition for ConAgra Foods and H-E-B, for which SN … Continue Reading →
General Mills’ Progresso team used QR codes to provide shoppers immediate access to weeknight recipes for its new Recipe Starters cooking sauces, winning SN’s Supplier Leadership Award for New Media … Continue Reading →
SN has awarded Acosta its Supplier Leadership Award for Cause Marketing, recognizing Acosta’s support for charitable causes over the years, such as the Muscular Dystrophy Association and the Wounded Warriors … Continue Reading →
According to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic … Continue Reading →
LUBBOCK, Texas – United Supermarkets here announced it received a Leader Award for Excellence in Digital Marketing by the Shopper technology Institute at the 2012 LEAD Marketing Conference this week … Continue Reading →
