The Future of Shopper Marketing
Peter Hoyt, the Path to Purchase Institute’s executive director and chief executive officer, discusses some of today’s shopper marketing trends. read more Supermarket News
Tag: Marketing
Shopper Marketing Summit 2013: Get the Show Daily
Click here to sign up for the daily e-newsletter SN is publishing during the Shopper Marketing Summit,April 8-10. Total Access read more Supermarket News
SN to Publish Shopper Marketing Show Daily
CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Summit, to be held April 8-10 in Schaumburg, Ill. read more Supermarket News
Suydan Joins Weis as Marketing Director
SUNBURY, Pa. — Weis Markets here on Wednesday said that it has appointed Gretchen Suydan as its new director of marketing. read more Supermarket News
Family Dollar to Use Marketing Management System
MATTHEWS, N.C. —Family Dollar Stores here has signed a multiyear contract with Retail Sense, Tampa, Fla., to implement its IntelliSense marketing resource management system. read more Supermarket News
Beef Backers Talk Marketing, Customer Contact
TAMPA, Fla. — Beef Backers increased their beef sales last year in part because they pumped up efforts — in-store and through social media — to strengthen connections with their … Continue Reading →
Roundy’s Partners With Valassis on In-Store Marketing
MILWAUKEE — Roundy’s announced a partnership with Valassis, Livonia, Mich., to develop and execute in-store marketing and media programs. read more Supermarket News
AWG to Implement Marketing Management Tool
KANSAS CITY, Kan. — Associated Wholesale Grocers (AWG) here, a retailer-owned cooperative serving over 2,500 retail stores, will implement the IntelliSense marketing resource management system from Retail Sense, Tampa, Fla. … Continue Reading →
Ignore Price in Favor of Marketing the Meat Department: NGA Speaker
LAS VEGAS — Supermarkets can’t control the price of meat but they can control how they market the department, according to an executive of the National Cattleman’s Beef Association. read … Continue Reading →
NARMS Retail Merchandising & Marketing Conference
The Retail Merchandising and Marketing Conference is a gathering point for retail in-store companies, retailers, manufacturers/product companies, professional installation companies, merchandising servicing organizations, retail industry executives, independent food brokers, event/mystery … Continue Reading →