Marketing – Page 5

Crossmark to Buy Marketing Werks

PLANO, Texas — Crossmark here said Tuesday it has agreed to acquire Marketing Werks, an independent consumer-engagement company. read more Supermarket News

Price Chopper Creates Shopper/Digital Marketing Dept.

SCHENECTADY, N.Y. — Price Chopper Supermarkets here Thursday announced the creation of a Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the … Continue Reading →

Traceback Times Two: Consumer Marketing a Growing Part of Product Traceback Programs

Traceback has been part of the modern food industry’s lexicon since the big recalls of the late 1990s. read more Supermarket News

DunnhumbyUSA Announces Digital Marketing Event

CINCINNATI — DunnhumbyUSA, a joint venture of Kroger and London-based Dunnhumby, and the American Advertising Federation (AAF) Cincinnati announced the launch of D2 Cincinnati (Digital Dialogue), a digital marketing conference … Continue Reading →

New IGA Marketing Program to Create ‘Virtual Chain’

CHICAGO — IGA USA on Wednesday announced the launch of a new marketing program that organizes its independent retailers as a single marketing entity, leveraging their combined sales volume to … Continue Reading →

Several measures ranging from a restriction on marketing energy drinks to minors to an outright ban on their sale are being debated at local and state levels. Do you agree that:

Suffolk County, N.Y., Legislator William Spencer has the right idea, and energy drinks shouldn’t be marketed to kids. Illinois State Rep. Laura Fine’s proposal to prohibit the sale of energy … Continue Reading →

Tag: Marketing