Video: Private-Label Marketing, Promotions, Predictions
Carol Angrisani, an associate editor at Supermarket News, participated in a news briefing broadcast at the PLMA’s 2013 private-label show. read more Supermarket News
Tag: Marketing
Spartan Uses Facebook for Targeted Marketing
GRAND RAPIDS, Mich. — Spartan Stores is targeting specific shopper segments via Facebook. read more Supermarket News
Amazon’s Impact on Shopper Marketing
As a shopper marketer, where should you be investing your digital dollars? Industry Voices read more Supermarket News
SN to Publish Shopper Marketing Expo Daily
CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Expo here on Oct. 8-10. read more Supermarket News
PepsiCo Names New Marketing Head
PURCHASE, N.Y. — PepsiCo has named Seth Kaufman vice president brand marketing for colas in the U.S., according to a published report. read more Supermarket News
Lunds Wins Top Supervalu Marketing Award (Photos)
MINNEAPOLIS — Supervalu here on Monday said it has named Lund Food Holdings its 2013 Grand Master Marketer award. read more Supermarket News
Lunds Wins Top Supervalu Marketing Award
MINNEAPOLIS — Supervalu here on Monday said it has named Lund Food Holdings its 2013 Grand Master Marketer award. read more Supermarket News
United Adds Text Marketing
LUBBOCK, Texas — The United Family — formerly United Supermarkets — on Wednesday unveiled a new mobile marketing program through which customers can receive product information and discounts via text … Continue Reading →
Fresh & Easy Ramps Up Marketing Amid Sale Effort
EL SEGUNDO, Calif. — A rash of promotional activity by Fresh & Easy Neighborhood Market since parent company Tesco announced in April it is seeking a buyer for the chain … Continue Reading →
6th Annual NLS Food Marketing Summit
The 6th Annual Food Marketing Summit by Next Level Summits features the ideal peer-to-peer networking environment for Top Level Executives in Marketing, Communications, Social Media and many other related fields … Continue Reading →