Gallery: The Best of Shopper Marketing
Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony March 25 at the Path to Purchase Institute’s … Continue Reading →
Tag: Marketing
PMA, Sesame Street toolkit gives retailers free marketing resource
PMA and Sesame Workshop on Monday announced a new initiative to give retailers free marketing tools to encourage children and their families to eat more fresh produce. Publication Info read … Continue Reading →
Shopper Summit: Collaboration, marketing Tweet tips
The Shopper Marketing Summit conference in Schaumburg, Ill. wrapped up today, but not before marketing executives shared education session insights on Twitter. SN Social read more Supermarket News
Shopper Summit: Top Marketing Tweets
With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it’s not surprising that the conference has led to a vibrant discussion on Twitter. Here … Continue Reading →
Seafood Expo: Chipotle exec talks marketing
The “Putting the Food Back into Seafood” panel at the Seafood Expo was almost more of a discussion in a classroom between people who are directly or tangentially involved in … Continue Reading →
2014 Retail Merchandising & Marketing Conference
The 2014 Retail Merchandising and Marketing Conference offers an avenue for meeting top industry leaders from around the world and provides an opportunity to gather relevant information from a few … Continue Reading →
Shopper Marketing Expo
The Path to Purchase Institute’s annual Shopper Marketing Conference & Expo, including the Design of the Times Awards Competition recognizing the most inspiring and creative in-store activation tactics and campaigns. … Continue Reading →
Kings promotes operations, merchandising, marketing execs
Kings Food Markets on Friday announced a number of promotions in its operations, marketing and merchandising teams. Kings promotions include: read more Supermarket News
Targeted marketing: Retailers step up personalization
From Ahold to Sprouts, retailers are taking steps to further personalize their interactions with shoppers. read more Supermarket News
Unified Launches Hispanic Marketing Events
Unified Grocers, the Los Angeles-based retailer-owned cooperative, said it was pleased with the turnout at its first-ever Hispanic marketing events during the first weekend in January . read more Supermarket … Continue Reading →