Leslie G. Sarasin, Food Marketing Institute
Leslie G. Sarasin, president and CEO of Food Marketing Institute, is ranked No. 1 in Associations/Government/Public Sphere of SN’s 2014 Power 50. read more Supermarket News
Tag: Marketing
One hundred banners to partake in cause marketing campaign
One hundred grocery retail banners and 30 national consumer brands have pledged to participate in the 2014 Wounded Warrior Project Believe in Heroes campaign, whose mission is to empower injured … Continue Reading →
How grocery retailers can deliver more value through personalized marketing
From relevant offers to tailored solutions, here’s how grocery retailers can deliver more value through personalized marketing. Industry Voices read more Supermarket News
Fresh & Easy launches new marketing campaign
Fresh & Easy on Thursday unveiled a new marketing campaign positioning the chain as “a new kind of market” built around convenient and affordable healthy food for modern consumers. read … Continue Reading →
Marketing that’s making connections with customers
These breakthrough marketing efforts help retailers differentiate themselves and connect with consumers. read more Supermarket News
IDDBA 2014: Go bold when marketing to male grocery shoppers
Food retailers should stick to bold colors and simple fonts when trying to make products appeal to men, said Bill Klump, chairman of the board of IDDBA. Total Access read … Continue Reading →
Social media critical to marketing strategy: Speaker
Social media is an increasingly important part of marketing, and retailers need to make the most of their efforts, said a speaker Tuesday at the National Confectioners Association’s Sweets & … Continue Reading →
Topco taps Severin as marketing VP
Topco Associates said Monday that Linda Severin has joined the company as VP of marketing. read more Supermarket News
Cygan named marketing VP at Jewel-Osco
Jewel-Osco, the Chicago-area division of Albertsons, said it has named Doug Cygan VP of marketing and merchandising. read more Supermarket News
Ahold taps Hershey veteran Hahn for marketing
Ahold USA on Monday said it has hired Amy Hahn to fill the newly created position of SVP of marketing, effective April 28. read more Supermarket News