PMA 2014: How marketers can connect with Gen Z
Today’s 23 million American Gen Zers have $ 44 billion a year in spending power. However, tapping into that buying power will require new ways of marketing. Total Access read … Continue Reading →
Tag: Marketers
Why retail marketers should be leading the way
When I joined Tesco (then a struggling U.K. supermarket chain) as a young marketer, retail was at best a marketing outpost. read more Supermarket News
Marketers should address cultural nuances
Untapped growth opportunities exist within Asian American, African American and Latino demographics, according to experts who presented during last week’s Nielsen webinar “Demystifying Multicultural Consumers.” read more Supermarket News