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Tag: Male

IDDBA 2014: Go bold when marketing to male grocery shoppers

  • By R. Daneel Olivaw
  • 2 June, 2014
  • No Comments

Food retailers should stick to bold colors and simple fonts when trying to make products appeal to men, said Bill Klump, chairman of the board of IDDBA. Total Access read … Continue Reading →

Inactivation of taste genes causes male sterility

  • By R. Daneel Olivaw
  • 3 July, 2013
  • No Comments

Scientists from the Monell Center report the finding that two proteins involved in oral taste detection also play a crucial role in sperm development. IFT Daily News

Study Highlights Opportunities to Target Male Shoppers

  • By R. Daneel Olivaw
  • 19 November, 2012
  • No Comments

These days, men are more involved in shopping and cooking, according to a new survey from the Private Label Manufacturers Association. read more Supermarket News

Boys Club: Marketing to Male Shoppers

  • By R. Daneel Olivaw
  • 21 August, 2012
  • No Comments

With shaving supplies merchandised amidst TVs tuned to Monday night football and mouth-watering tailgate displays, retailers are catering to the no-nonsense shopping style of men at a time when 31% … Continue Reading →

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