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Tag: Insights

Anheuser-Busch: 2014 Supplier Leadership Award winner for Shopper Insights

  • By R. Daneel Olivaw
  • 21 October, 2014
  • No Comments

Meet the Apple-Ahhh-Rita. A twist on the popular appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime. read more Supermarket News

New insights into bread wheat genome

  • By R. Daneel Olivaw
  • 18 July, 2014
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A draft sequence of the bread wheat genome published in Science by the International Wheat Genome Sequencing Consortium provides new insight into the structure, organization, and evolution of the widely … Continue Reading →

Daymon subsidiary names director of insights

  • By R. Daneel Olivaw
  • 6 May, 2014
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Interactions, the retail services and product demonstrations subsidiary of private-label sales and marketing agency Daymon Worldwide, said Tuesday it had named David Zierman director of insights. read more Supermarket News

Five timely insights about price and service battles

  • By R. Daneel Olivaw
  • 21 April, 2014
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Price and service battles are playing out much like trench warfare in markets across the country, according to SN data that stems from a new partnership. Viewpoints read more Supermarket … Continue Reading →

Roundy’s installs customer insights system

  • By R. Daneel Olivaw
  • 18 March, 2014
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Roundy’s Supermarkets, Milwaukee, said it plans to implement a customer insights platform to help drive customer loyalty. read more Supermarket News

Gallery: Insights from SN at Expo West

  • By R. Daneel Olivaw
  • 12 March, 2014
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Retailers need to embrace health and wellness as a total-store experience, speakers told attendees at the inaugural Supermarket News at Expo West conference in Anaheim, Calif. read more Supermarket News

Midwinter closes with insights on consumers, data

  • By R. Daneel Olivaw
  • 14 January, 2014
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FMI’s 2014 Midwinter Executive Conference closed with presentations that addressed consumer behavior and Big Data. read more Supermarket News

Mars Chocolate N.A./Wrigley: 2013 Supplier Leadership Award Winner for Shopper Insights

  • By R. Daneel Olivaw
  • 16 October, 2013
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Mars Chocolate North America and Wrigley leveraged the global resources of parent company Mars Inc. to develop strategic front-end recommendations based on shopper insights. read more Supermarket News

Family Dollar: Sharing Insights Key to Partnerships

  • By R. Daneel Olivaw
  • 10 October, 2013
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CHICAGO — Sharing knowledge and objectives is to a successful retailer-manufacturer collaboration, Jocelyn Wong, chief marketing officer, Family Dollar, said in a session yesterday at the Shopper Marketing Expo. read … Continue Reading →

The Whys and Hows of Reaching the 50+ Market: Insights from PepsiCo’s Center for Human Understanding

  • By R. Daneel Olivaw
  • 22 January, 2013
  • No Comments

How do you reach 80 million consumers? It starts with insights into Baby Boomers- Read the white paper read more Supermarket News

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