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Tag: Informs

Social media informs 7-Eleven strategy for exclusive lemonade: Speaker

  • By R. Daneel Olivaw
  • 10 June, 2014
  • No Comments

When market data indicated that lemonade consumption was on the rise, particularly among those under 18, 7-Eleven took to social media to investigate the trend. read more Supermarket News

Wegmans Informs Shoppers With #WegSandy

  • By R. Daneel Olivaw
  • 1 November, 2012
  • No Comments

ROCHESTER, N.Y. — After fielding countless calls and tweets in the wake of Hurricane Sandy, Wegmans here has created the Twitter hashtag #WegSandy to keep shoppers up-to-date. read more Supermarket News

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