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Tag: Digital

Stater Debuts ‘Digital Deals’ Coupons

  • By R. Daneel Olivaw
  • 19 April, 2013
  • No Comments

SAN BERNARDINO, Calif. — Stater Bros. Markets here said it is introducing an electronic coupon program dubbed ‘Digital Deals’ that allows customers to obtain discounts without a loyalty card. read … Continue Reading →

MillerCoors Leverages Digital to Intercept Consumers

  • By R. Daneel Olivaw
  • 9 April, 2013
  • No Comments

SCHAUMBURG, Ill. — Digital marketing is a valuable tool in motivating consumers to consider MillerCoors brands while outside the retail environment, Mark Weslar, the brewer’s director of customer marketing, said … Continue Reading →

Kroger Ramps Up Digital Efforts

  • By R. Daneel Olivaw
  • 7 March, 2013
  • No Comments

CINCINNATI — Kroger Co. here said it recently began ramping up efforts to promote its digital offerings to consumers. read more Supermarket News

Nestlé introduces new digital labeling scheme

  • By R. Daneel Olivaw
  • 4 February, 2013
  • No Comments

Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and … Continue Reading →

D’Agostino Offers Targeted Digital Coupons

  • By R. Daneel Olivaw
  • 11 January, 2013
  • No Comments

NEW YORK – D’Agostino is offering targeted digital coupons on its website via Zavers by Google, a new service that integrates personalization with downloadable manufacturer coupons. read more Supermarket News

2013 Prediction #7: Digital Dialogue Opens Up

  • By R. Daneel Olivaw
  • 21 December, 2012
  • No Comments

In 2013, digital media will drive how consumers find retailer information, comparison shop and talk about the experience with retailers. read more Supermarket News

Marketing and Three Big Digital Platforms

  • By R. Daneel Olivaw
  • 27 November, 2012
  • No Comments

Retailers have to make digital communications part of your shopper marketing plan to reach 180° of the 360° of touchpoints. This particularly applies to three big platforms: the Internet, social … Continue Reading →

Infographic: Digital Coupon Use Up 30.5%

  • By R. Daneel Olivaw
  • 21 November, 2012
  • No Comments

Digital coupon distribution is ramping up quickly, according to an analysis by Minneapolis-based Marx, a Kantar Media division. read more Supermarket News

Supermarkets Deck the Halls With Digital Offers

  • By R. Daneel Olivaw
  • 20 November, 2012
  • No Comments

Online sales are growing fast, but digital marketing holds more long-term promise for supermarkets. Viewpoints read more Supermarket News

Nov. 19, 2012: Digital Coupon Use Up 30.5%

  • By R. Daneel Olivaw
  • 19 November, 2012
  • No Comments

Digital coupon distribution is ramping up quickly, according to an analysis by Minneapolis-based Marx, a Kantar Media division. read more Supermarket News

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