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Tag: Creative

Prova to open a Creative Workshop in France

  • By R. Daneel Olivaw
  • 6 October, 2016
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Prova has announced that its upcoming reorganization of its application laboratory in Paris will feature a Creative Workshop that will enhance applications work featuring sweet brown flavors in the United … Continue Reading →

Lowes Foods trying creative in-store ‘experiences’

  • By R. Daneel Olivaw
  • 14 October, 2014
  • No Comments

Lowes Foods is less interested in being “an incrementally better grocery store” and more interested in creating “something different and unique in the grocery experience overall,” Tim Lowe, president of … Continue Reading →

Retailers get creative with flu shot promos

  • By R. Daneel Olivaw
  • 11 September, 2014
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Retail pharmacies are vying for share of Americans’ arms this flu shot season with cause marketing campaigns and discount offers. Content Classification:  Curated read more Supermarket News

Get creative to engage shoppers with social media

  • By R. Daneel Olivaw
  • 27 May, 2014
  • No Comments

Despite the widespread capabilities of the social web, supermarket shoppers so far seem very limited in how they use any of the platforms for any activities around purchasing or meal … Continue Reading →

Retailers get creative for Mother’s Day

  • By R. Daneel Olivaw
  • 10 May, 2014
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Supermarkets are moving beyond basic recipe suggestions this Mother’s Day and touting hobby-inspired gift finding tools, kid-friendly events and product giveaways via social media. H-E-B is promoting everything from gardening … Continue Reading →

NGA names creative ad winners

  • By R. Daneel Olivaw
  • 10 February, 2014
  • No Comments

The National Grocers Association named the Creative Choice Awards “Best of Show” winners in marketing and merchandising categories Monday during its annual convention in Las Vegas. read more Supermarket News

Lenten Promos Get Creative

  • By R. Daneel Olivaw
  • 26 February, 2013
  • No Comments

Customers’ desire for meat-free dishes during Lent has many retailers thinking of creative new products and marketing opportunities, particularly in the seafood department. read more Supermarket News

NGA Announces Creative Choice Award Winners

  • By R. Daneel Olivaw
  • 12 February, 2013
  • No Comments

LAS VEGAS — The National Grocers Association here announced the winners yesterday of its Creative Choice Awards during its annual convention here. read more Supermarket News

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