White Paper: The Whys and Hows of Reaching the 50+ Market: Insights from PepsiCo’s center for Human Understanding
How do you reach 80 million consumers? It starts with insights into Baby Boomers- Read the white paper read more Supermarket News
Tag: Center
ShopRite Signs Lease at Brooklyn Center
KEASBEY, N.J. — ShopRite has signed a lease for a 90,000-square-foot store to anchor the developing second phase of Brooklyn’s Gateway Center shopping complex, company officials said. read more Supermarket … Continue Reading →
Center Store: Driving Growth From the Inside Out
This edition of SymphonyIRI’s Times & Trends explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to drive share and revenues … Continue Reading →
Year in Review: Center Store Launches Innovations, Incentives in 2012
Center Store reported on private-label innovation with more unique alcoholic beverage offerings and the introduction of coffee pods, the increasing use of fuel incentives, and the explosion of mobile apps. … Continue Reading →
Broe Joins Weis as Center Store VP
SUNBURY, Pa. — Weis Markets here on Thursday said that it has named Kevin E. Broe as its new vice president of Center Store sales and merchandising. read more Supermarket … Continue Reading →
PepsiCo opens R&D center in Shanghai
PepsiCo Inc. has opened a new food and beverage innovation center in Shanghai, China. IFT Daily News
Coca-Cola Co. Creates Shopper Marketing Solutions in Innovation Center
ATLANTA — Coca-Cola Co. takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read more … Continue Reading →
The Coca-Cola Company Creates Shopper Marketing Solutions in Innovation Center
ATLANTA — The Coca-Cola Company takes the retailer-supplier relationship to a new level with its Shopper Experience Innovation Center (SEIC) here, where it tests cross-category and category-driving marketing strategies. read … Continue Reading →
Ajinomoto opens Customer Application Center in Illinois
Ajinomoto North America Inc. has opened the doors of its new Customer Application Center in Itasca, Ill., on Oct. 8, 2012. IFT Daily News
Kerry to establish Global Technology & Innovation Center in Ireland
Kerry Group, the global ingredients and flavors and consumer foods group, has announced the establishment of the Kerry Global Technology & Innovation Center in Ireland to serve the Group’s global … Continue Reading →