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Tag: Category

Hybrid beverages may drive category growth

  • By R. Daneel Olivaw
  • 23 March, 2016
  • No Comments

While America’s nonalcoholic beverage market is shifting in favor of better-for-you alternatives, new research from Mintel reveals that taste/flavor (72%) is by far the main influencer for consumers when drinking … Continue Reading →

Nestlé tops category in Dow Jones Sustainability Index

  • By R. Daneel Olivaw
  • 16 September, 2015
  • No Comments

Nestlé has achieved a score of 99 out of 100 in the Environmental Dimension of the 2015 Dow Jones Sustainability Index (DJSI). IFT Daily News

General Mills: 2014 Supplier Leadership Award winner for Category Management

  • By R. Daneel Olivaw
  • 22 October, 2014
  • No Comments

When retailers are asked to name the stars of category management, General Mills is often among the first companies named. read more Supermarket News

Allegiance names Camiolo category manager

  • By R. Daneel Olivaw
  • 10 September, 2014
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Allegiance Retail Services said Wednesday that its has appointed Eugene Camiolo as category manager of frozen. read more Supermarket News

Gallery: Nonfood category standouts

  • By R. Daneel Olivaw
  • 8 August, 2014
  • No Comments

Five categories had solid sales increases in the nonfoods department read more Supermarket News

Five mega-trends driving category sales

  • By R. Daneel Olivaw
  • 4 August, 2014
  • No Comments

SN’s annual Category Guide offers consumer and business insights into what’s driving category trends. Viewpoints read more Supermarket News

2014 SN Category Guide: The new normal

  • By R. Daneel Olivaw
  • 4 August, 2014
  • No Comments

A newfound optimism has blended with lessons learned from the recession to inform a value-based shopping strategy and the occasional, conservative splurge. read more Supermarket News

Meat Conference 2014: Improving economy helps meat category

  • By R. Daneel Olivaw
  • 18 February, 2014
  • No Comments

Attitudes about meat are starting to shift as the economy improves and convenience and nutrition gain importance in consumers’ decision making, panelists said during a presentation of the latest Power … Continue Reading →

Collaboration, Training Key for Category Managers

  • By R. Daneel Olivaw
  • 22 November, 2013
  • No Comments

Today’s category managers could benefit from more training, a better understanding of the company’s financial goals and access to tools that help them make better use of data, according to … Continue Reading →

Tyson Deli: 2013 Supplier Leadership Award Winner for Category Management

  • By R. Daneel Olivaw
  • 16 October, 2013
  • No Comments

Tyson Deli has started integrating category management techniques into its marketing business review. read more Supermarket News

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