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Tag: Campaign

‘Yes Is More’ Campaign Hits Spartan’s Profits

  • By R. Daneel Olivaw
  • 3 August, 2012
  • No Comments

GRAND RAPIDS, Mich. — Spartan Stores here said Thursday that profits in the first fiscal quarter were pressured in part by the launch of its “Yes Is More” promotional campaign … Continue Reading →

Aldi Launches ‘Truths’ Ad Campaign

  • By R. Daneel Olivaw
  • 16 July, 2012
  • No Comments

BATAVIA. Ill. — Aldi here has launched a national advertising campaign that explains some of the advantages of shopping at a non-frills store like Aldi. read more Supermarket News

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