Report: Non-GMO Tops Organic in Brand Choice
For the first time, more health-conscious shoppers consider whether a product has been genetically modified more important in determining brand choice than whether it is organic. IFT Daily News
Tag: Brand
H-E-B Promo Perks Up Coffee Brand
SAN ANTONIO — H-E-B used a high-value contest to promote its Café Ole store-brand coffee. read more Supermarket News
The Lempert Report: The Retailer Becomes the Brand (Video)
In the sixth installment of the 2014 Food Trend Series, The Lempert Report says consumers have started to become more and more loyal in their grocery shopping experiences due to … Continue Reading →
Apple’s Got a Brand New Bag
Innovations in produce packaging allow for new items, more space for messaging and more sustainable containers. read more Supermarket News
H-E-B Tweets About New Store Brand
SAN ANTONIO — H-E-B has launched a unique promotion that builds awareness of its new store brand. read more Supermarket News
Key Technology unveils new logo, brand identify
Key Technology has announced a new corporate logo and an updated brand identity to reflect the strengths of both Key and Visys, who merged earlier this year, creating a single … Continue Reading →
Private equity fund acquires ConAgra’s Lightlife brand
Brynwood Partners VI L.P. has announced that its newly-formed portfolio company, Lightlife Foods Inc., has acquired Lightlife, one of ConAgra Foods’ smaller brands with product lines that include vegetarian-based burgers, … Continue Reading →
Total Vs. Type: Impact of Sweeteners on Consumer F&B Brand Decisions
It’s not what kind, but how much. In October 2012, Mintel Research Consultancy studied 34 brands across 13 high-volume food and beverage categories and sought to determine what consumers look … Continue Reading →
Hillshire Brands acquires Golden Island jerky brand
The Hillshire Brands Co. has signed an agreement to acquire the maker of Golden Island jerky products, a leader in the gourmet jerky category. IFT Daily News
Food Lion Tweaks Brand Message
BRUSSELS — Now that Delhaize has nearly completed the repositioning of its Food Lion stores, the company is crafting a new message around the revamped chain. read more Supermarket News