Harris Teeter to expand price advertising
Harris Teeter is touting its new low-price positioning with radio and TV ads in the Charlotte market, and will likely expand that effort to other markets as well, a Kroger … Continue Reading →
Tag: Advertising
The Lempert Report: Advertising on the Mobile Platform (Video)
The Lempert Report warns that mobile advertising brings many challenges, but that shouldn’t stop retailers from using it. read more Supermarket News
Childhood obesity may be linked to TV fast food advertising
A study published in the American Journal of Preventive Medicine shows that childhood obesity may be associated with receptiveness to TV fast food advertising. IFT Daily News
McDonalds, Burger King stray from advertising guidelines for kids
Fast food television commercials aimed at children ages 2–11 did not comply with self-imposed guidelines organized through the Better Business Bureau (BBB) during a one-year study period, according to a … Continue Reading →
False Advertising: Skinnygirl Wriggles Free, while Pom and Arizona Beverages Fizzle
The Golden State will continue to be the forum of choice for litigious, health-conscious consumers and their counsel. Refresh read more Supermarket News
False Advertising: Skinny Girl Wriggles Free, while Pom and Arizona Beverages Fizzle
The Golden State will continue to be the forum of choice for litigious, health-conscious consumers and their counsel. Refresh read more Supermarket News
MOM’s Kicks Out Kiddy Advertising
Say bye-bye. That’s what MOM’s Organic Market is saying to any product marketed to children. Refresh read more Supermarket News
‘All Natural’ False Advertising Claims’ Legal Evolution — Part 3
There is a high bar set for food and beverage companies seeking to dispose of “All Natural” false advertising class actions at the outset of the case. Refresh read more … Continue Reading →
‘All Natural’ False Advertising Claims’ Legal Evolution — Part 2
In Dreyer’s, the plaintiff challenged Dreyer’s use of “All Natural Flavors” and “All Natural ice cream” on certain of its ice cream products. Refresh read more Supermarket News
Fruit, veggie advertising may increase consumption
A study published in the American Journal of Health Promotion shows that advertising fruits and vegetables may increase their consumption. IFT Daily News