Retailers get creative for Mother’s Day

Supermarkets are moving beyond basic recipe suggestions this Mother’s Day and touting hobby-inspired gift finding tools, kid-friendly events and product giveaways via social media. H-E-B is promoting everything from gardening tools and juicers to wine accessories and mobile phones for “The Outdoor Mom,” “The Hostess Mom,” and “The Techie Mom” with its online Mother’s Day Gift Guide, promoted on Twitter.

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Supermarket News

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