PLMA’s Executive Education Program

Enrollment in Private Label Manufacturers Association's Executive Education Program is open to association members and guests.  The program is delivered in two formats: the Core curriculum for those who are first-timers to store brands concentrating on the fundamentals and market trends; and, the Advanced curriculum for those who want a more through understanding of consumer behavior, product innovation, retail strategies, advertising and promotion, profitability and program development, and strategies for increasing private label business.  Faculty is drawn from University and industry experts.  A special corporate rate is available for member companies registering three or more students.