Meal Kits Inspire New Strategy at Hy-Vee

WEST DES MOINES, Iowa — The new wave of meal kits designed to complement fresh proteins and vegetables, present an incremental sales opportunity for retailers willing to experiment with merchandising and promotion, said Brett Bremser, vice president of Center Store for Hy-Vee, Thursday, during the SN webinar “Reinventing the Meal: New Insights on Dinner Planning.”