IRI Summit 2014: Winning the Growth Race

The IRI Summit 2014 is all about taking you from insight to action, with an emphasis on bottom-line boosting results. We’ll hone in on what matters to your sales and marketing initiatives, with deep-dives into:

• Kick-starting growth opportunities across categories and demographics
• Strategies for smarter pricing and promotion
• Mastering your marketing mix in the digital age
• Paradigm-busting, profit-capturing analytics
• The latest tools to maximize merchandising and assortment
• Tales and takeaways from win-win retailer/manufacturer collaborations

Target Audience:  Senior level executives at consumer packaged goods companies and retailers.

Key Speakers:  Andy Callahan — President of Retail at The Hillshire Brands Company; Brian Cornell — CEO, PepsiCo Americas Foods; and Erin Hunter — Global Head of CPG Marketing, Facebook