Independent natural retailers urged to tell their story

Independent natural food retailers concerned about growing competition form larger natural chains and supermarkets hopping on the health and wellness bandwagon have the knowledge and tools to fight back – but not always the will, a speaker at Natural Products Expo East said in a session Saturday.

“We’re often too shy to toot our own horns,” Corinne Shindelar, CEO of the Independent Natural Food Retailers Association said in a session called “How to Make the Most of Your Competition.”

Shindelar pointed out that trends sparking the growth of independent retailer’s competition are especiall

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