Coupon 101/102 Workshop

The Association of Coupon Professionals has scheduled its cutting edge, interactive coupon educational seminar — Coupon 101/102 Workshop — on Oct. 8 at the Westin O’Hare, Rosemont, Ill. (Chicago).

Attendance has reached over 25-year record levels as manufacturers and retailers continue to use coupons to build sales and increase brand loyalty. Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which maximize their return on investment.

Seminar participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons, and bring themselves up-to-speed on emerging technologies as well as important industry trends. For example, new research from Kantar Media shows that while retail marketing budgets remained relatively flat in the past year, coupon distribution grew by double digit percentage points across channels. Digital, including click to card and mobile, Internet Print-at-Home and traditional paper coupons are discussed during the seminar. 

The lively, interactive sessions review all aspects of the couponing industry.  Seminar topics include: Effective Coupon Strategies, Coupon Distribution Types, Coupon Design, Family Code Management, Redemption Cycle, Misredemption, Managing Risk and other areas. Attendees follow the path of a coupon from the time it is issued through redemption, financial settlement and reporting with a detailed view of all the functions in the process. Updates to the transition to the GS1 Databar are also included.

Sessions fill quickly and attendance is limited, potential participants should contact the ACP without delay.  A limited number of hotel rooms have been set aside for attendees who are not able to fly in and out the same day.