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Category: SN News

Unsaleables Reduction: Mead Johnson Nutrition

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Mead Johnson’s U.S. division has been actively seeking more ways to extend the shelf life of its products without compromising product integrity, and to ensure that the products are sold … Continue Reading →

Sustainability: Unilever

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Unilever partnered with Wal-Mart to help educate shoppers on how they could use Suave’s soaps, shower gels and shampoos in a more eco-friendly way, earning SN’s Supplier Leadership Award for … Continue Reading →

Sustainability: Unilever

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Unilever partnered with Wal-Mart to help educate shoppers on how they could use Suave’s soaps, shower gels and shampoos in a more eco-friendly way, earning SN’s Supplier Leadership Award for … Continue Reading →

Shopper Insights: Procter & Gamble

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Procter & Gamble redesigned Wal-Mart’s Swiffer aisle to improve the shopping experience, earning SN’s Supplier Leadership Award for Shopper Insights. read more Supermarket News

Integrated Marketing: ConAgra Foods

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Starting out as a straightforward plan to promote back-to-school meals, the Meal Maker Challenge has quickly grown to become an August tradition for ConAgra Foods and H-E-B, for which SN … Continue Reading →

POS Merchandising: Mars

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

Mars Chocolate North America pushed its point-of-sale merchandising to new heights this year, earning SN’s Supplier Leadership Award for POS Merchandising. read more Supermarket News

New Media Marketing: General Mills

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

General Mills’ Progresso team used QR codes to provide shoppers immediate access to weeknight recipes for its new Recipe Starters cooking sauces, winning SN’s Supplier Leadership Award for New Media … Continue Reading →

Cause Marketing: Acosta Sales & Marketing

  • By R. Daneel Olivaw
  • 10 October, 2012
  • No Comments

SN has awarded Acosta its Supplier Leadership Award for Cause Marketing, recognizing Acosta’s support for charitable causes over the years, such as the Muscular Dystrophy Association and the Wounded Warriors … Continue Reading →

Packaging Innovation: Campbell Soup Co.

  • By R. Daneel Olivaw
  • 9 October, 2012
  • No Comments

Campbell Soup Co. decreased plastic usage in Pepperidge Farm Goldfish Bread packaging, a small, environmentally friendly change with big impact, for which SN has recognized Campbell’s with its Supplier Leadership … Continue Reading →

Product Innovation: Kraft Foods

  • By R. Daneel Olivaw
  • 9 October, 2012
  • No Comments

Kraft’s creation of the liquid water enhancer category and a healthier-for-you cookie caught the attention of consumers, as well as SN, which awarded Kraft its Supplier Leadership Award for Product … Continue Reading →

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