The Whys and Hows of Reaching the 50+ Market: Insights from PepsiCo’s Center for Human Understanding
How do you reach 80 million consumers? It starts with insights into Baby Boomers- Read the white paper read more Supermarket News
Author: R. Daneel Olivaw
Retailers Press for Innovation Over Regulation
SCOTTSDALE, Ariz. — Food retailers are challenging Washington to recognize that regulations aren’t the best way to make progress on a host of business issues. read more Supermarket News
FMI Midwinter Social Media Roundup: Day 2
Monday’s FMI Midwinter show was packed with educational sessions and events such as a panel on Hurricane Sandy, the SN Marketer of the Year presentation, educational workshops for independents and … Continue Reading →
Safeway’s Dietz Receives Marketer Award
SCOTTSDALE, Ariz. — SN presented its 2013 Marketer of the Year Award to Safeway’s Diane Dietz Monday evening during the FMI Midwinter Executive Conference. read more Supermarket News
FMI Show Returning to Annual Event
SCOTTSDALE, Ariz. — The FMI Show, the longtime signature event of the Food Marketing Institute, will return to annual frequency beginning in 2014. read more Supermarket News
Consumer Eating Preferences Shift Further: Study
SCOTTSDALE, Ariz. — It’s no longer just about consumers doing less cooking. Now it’s also about big shifts in who is making the shopping decisions, what dayparts are critical, and … Continue Reading →
Putting Independent Spin on Mobile Marketing
SCOTTSDALE, Ariz. — Independents have special opportunities when it comes to making strides with mobile-enabled consumers. read more Supermarket News
Quick Takes From FMI Midwinter
Quick takes from FMI Midwinter: the Super Bowl, the inauguration and Anne Curry. read more Supermarket News
AWG Opens La. Warehouse
KANSAS CITY, Kan. — Associated Wholesale Grocers here said Monday it has begun shipping all product categories to member stores from its new Pearl River, La., distribution center. read more … Continue Reading →
2013 FMI Midwinter: Interview With Leslie Sarasin
Leslie Sarasin, president and CEO of Food Marketing Institute, discusses the leadership theme at FMI Midwinter, and also looks ahead to regulatory and legislative issues of 2013 as well as … Continue Reading →