Nestlé has committed to making significant cuts to its water use in Europe, reducing water consumption by 40% across its European production sites by 2020 versus 2010 levels. IFT Daily … Continue Reading →
With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it’s not surprising that the conference has led to a vibrant discussion on Twitter. Here … Continue Reading →
Companies that don’t build an online business could lose some of their brick-and-mortar business. “Lose online; lose offline,” Doug Straton, Unilever’s director of North American e-Commerce Center of Excellence, said … Continue Reading →
Retailers are tapping into the loyalty of sports fans with sponsorship deals, product endorsements and game day promotions. read more Supermarket News
Bob Carpenter, president and CEO of GS1 US, recently outlined for SN details of his organization’s role in initiatives. read more Supermarket News
Retailers should embrace mobile technology to make it convenient for consumers to access meal planning information, said speakers during “The Future of Mobile: Influencing the Path to Purchase” session at … Continue Reading →
Crossmark in Plano, Texas, on Tuesday said it has named Ben Fischer as the new CEO of the sales and marketing services company, succeeding Joe Crafton, who is retiring. read … Continue Reading →
Walmart was a clear winner in terms of pricing, Safeway was just as clearly the winner in terms of store appearance and ease of shopping in a mystery shop conducted … Continue Reading →
David Freedman, contributing editor to The Atlantic, and Trevor Butterworth, editor-at-large of Stats.org, kicked off IFT Wellness 2014 on March 20, calling for food companies to change the way they … Continue Reading →
A former SVP of marketing at A&P has pleaded guilty to charges of defrauding the retailer by reselling event tickets intended for the company’s use, federal prosecutors said. read more … Continue Reading →
