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Author: R. Daneel Olivaw

Kowalski’s welcomes local farm’s CSA

  • By R. Daneel Olivaw
  • 27 March, 2014
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Kowalski’s Markets is working with long-time partner Untiedt’s Vegetable Farm to allow pick-up for the farm’s Community Support Agriculture (CSA) program at the retailer’s nine stores this summer. read more … Continue Reading →

Walmart, Ahold, P&G execs honored

  • By R. Daneel Olivaw
  • 27 March, 2014
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Walmart’s Andy Murray, Ahold’s Erik Keptner and P&G’s Julie Eddleman were inducted into the Shopper Marketing Hall of Fame at the Shopper Marketing Summit Tuesday night. read more Supermarket News

The path to digital targeting

  • By R. Daneel Olivaw
  • 27 March, 2014
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By Joe Robinson Partnering with our clients on digital targeting has become a labor of love at Catapult because it’s driving better results. read more Supermarket News

PepsiCo refreshes RTD tea at Winn-Dixie

  • By R. Daneel Olivaw
  • 27 March, 2014
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At a time when 42% of shoppers don’t know where to find ready-to-drink tea in the store, PepsiCo revamped the section at Winn Dixie/Bi-Lo stores. read more Supermarket News

Coca-Cola, Mondelez partner for snack solution

  • By R. Daneel Olivaw
  • 27 March, 2014
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A joint occasion-based snack merchandising program was a success for Coca-Cola and Mondelez International, executives from both companies’ said in a Shopper Marketing Summit presentation. read more Supermarket News

Shopper Summit: Collaboration, marketing Tweet tips

  • By R. Daneel Olivaw
  • 27 March, 2014
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The Shopper Marketing Summit conference in Schaumburg, Ill. wrapped up today, but not before marketing executives shared education session insights on Twitter. SN Social read more Supermarket News

Sprouts says Q1 sales, margins should increase

  • By R. Daneel Olivaw
  • 27 March, 2014
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Sprouts Farmers Market said it expects to report a 26% increase in sales for the fiscal first quarter that ends March 30. read more Supermarket News

Lessons to be learned from retailers overseas

  • By R. Daneel Olivaw
  • 26 March, 2014
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U.S. retailers should look to the growth strategies of their European counterparts to achieve the same success, said speakers at the “Going Global – What Shoppers Wants; Retailers Need; What … Continue Reading →

Q4 volume fell at c-stores, study says

  • By R. Daneel Olivaw
  • 26 March, 2014
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Volume at convenience stores was down 3% in the fourth quarter of 2013, according to Convenience Store Monitor, which tracks consumer purchasing behavior at c-stores for The NPD Group, Chicago. … Continue Reading →

A&P tipped investigators to executive fraud

  • By R. Daneel Olivaw
  • 26 March, 2014
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A&P said it alerted federal authorities to a ticket-selling scheme run by one its senior employees, an investigation that resulted in this week’s guilty plea by former SVP John Moritz. … Continue Reading →

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