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Author: R. Daneel Olivaw

Congresswoman calls on FDA to protect antibiotics

  • By R. Daneel Olivaw
  • 16 September, 2014
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U.S. Congresswoman Louise M. Slaughter (D-NY) has once again called for the Food and Drug Administration (FDA) to take action to protect antibiotics for human use. IFT Daily News

Coca-Cola re-launches <em>Surge</em> at fans’ request

  • By R. Daneel Olivaw
  • 16 September, 2014
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The Coca-Cola Co. has announced it is bringing back its citrus-flavored sparkling beverage Surge. IFT Daily News

Safeway to discuss CPG partnerships

  • By R. Daneel Olivaw
  • 16 September, 2014
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At this year’s Shopper Marketing Conference & Expo, Chris Almeida, Safeway’s VP of shopper marketing, core business and loyalty, will discuss tips for creating a successful partnership between brands and … Continue Reading →

What aren’t you telling your customers?

  • By R. Daneel Olivaw
  • 16 September, 2014
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There’s a huge opportunity in front of practically every retailer we know: It’s powerfully telling your untold stories. read more Supermarket News

Gallery: ‘Future Foods’ on parade in Brooklyn

  • By R. Daneel Olivaw
  • 16 September, 2014
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A collection of food entrepreneurs and nascent brands presented their takes on the future of food as part of the first annual Future Food Expo at the Taste Talks event … Continue Reading →

Meijer, Festival Foods promote pumpkin for fall

  • By R. Daneel Olivaw
  • 16 September, 2014
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Starbucks isn’t the only one breaking out the pumpkin flavor early this year. Retailers from Haggen to Whole Foods are trying to get customers excited about fall with special products … Continue Reading →

‘Omnichannel shoppers’ are the best and worst

  • By R. Daneel Olivaw
  • 16 September, 2014
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By Brian DeLong Understanding how your targets behave in their omnichannel world is the insight that transforms brand positioning into brand relevance, and into conversion. read more Supermarket News

The birth of gamified shopping

  • By R. Daneel Olivaw
  • 16 September, 2014
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Digital media is having an impact on shopping missions, mindsets and motivations. read more Supermarket News

What’s your location?

  • By R. Daneel Olivaw
  • 16 September, 2014
  • No Comments

There are several location-based technologies on the market today. Among them: Geolocation, Mobile IP Lookup, Mobile GPS, WiFi and Beacon. read more Supermarket News

Western Corridor Advisor NCGA

  • By R. Daneel Olivaw
  • 16 September, 2014
  • No Comments

Click here to learn about this Job Opportunity – Western Corridor Advisor NCGA read more Supermarket News

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