Martin Roitman, Founder,
Martin brings a wealth of expertise in back-office management based on 11 years’ experience in the Consumer Packaged Goods (CPG) industry where he operationalized processes that resulted in a 10-15% increase in national sales.
We can guide you to analyze product line and company market share, set up relationships with distributors and retailers, monitor sales using database systems standard to the retail industry, prepare budgets, plan and implement large or small trade show events, establish procedures for supporting mobile marketing initiatives, help train brand ambassadors and drivers, and design and executive a coupon promotion system based on codes and coupon redemption systems (CMS).
Martin “has been there and done that.” His is goal is to share his expertise to help small and medium businesses set up efficient back-office solutions and achieve success in today’s highly competitive CPG industry.
